It is a very durable and desirable metal. It doesn't rust, corrode, or tarnish over
time or with wear and tear. Pure gold has a bright yellow color and luster traditionally
considered attractive. Since its inception Gold has been used as ornament by jewelers
to enrich beauty. Gold is extremely malleable and can be melted and shaped to create
any design but in its purest form is not suitable for jewelry as it would not be
able to withstand the rigors of daily wear and tear therefore it alloyed with other
metals to make stronger and more suitable for making jewellery
Gold standards have been the most common basis for monetary policies throughout human history. It is also used in food, medicine and electronics industry.
India is the largest consumer of gold in the world.